A simple talk track
that wins deals.
Use this flow to open the conversation, identify risk, position Cloud Threat Protect clearly and move to a practical next step.
Know when to bring up CTP.
Most small and mid-sized businesses are already using Microsoft 365, cloud apps and AI tools. The problem is they cannot see which apps are being used, where data is moving, or whether employees are using personal cloud accounts for work.
The best Cloud Threat Protect conversations start when the customer is already reviewing cloud usage, compliance, remote working or security costs.
Seven moments in a normal BT conversation where CTP belongs. Each one comes with a question you can ask today.
01 · Using Microsoft 365
Microsoft 365 does not give full visibility into cloud apps, AI usage or personal accounts used for work. That creates blind spots around data and risk.
02 · Hybrid or remote workers
Off-network users create unmanaged risk — more exposure, more blind spots. CTP protects them wherever they work.
03 · Using AI tools
New AI tools are being adopted fast, and usually outside IT's visibility or control.
04 · Broadband renewal or upgrade
Add security and data protection with CTP while they are already reviewing their broadband services.
05 · Wants Cyber Essentials
Position CTP as security and compliance support in one conversation.
06 · Reviewing their MSP contract
A good moment to offer simpler, lower-cost security built straight into their broadband deal.
07 · Already buying Endpoint Threat Protect
ETP protects devices. CTP protects web and cloud apps. For a security-conscious customer the two go together — and there's a whole page on exactly how to explain it.
The five steps
Each step has a goal, something you can actually say, and what to listen for in the answer.
Open with context
Goal. Start with a relevant question about how they work.
“Are your team using tools like ChatGPT, Dropbox or personal Google accounts for work?”
Identify the gap
Goal. Find out what they can and cannot see.
“If someone uploaded sensitive data to a personal cloud account today, would you know — and could you stop it?”
Position CTP
Goal. Explain Cloud Threat Protect without the usual cyber jargon.
“Cloud Threat Protect gives you visibility and control over cloud and AI use, without adding cost or complexity.”
Make it relevant
Goal. Tie it to their actual business problem.
Move to the next step
Goal. Make it easy to say yes.
“We can set up a short demo with TrustLayer, so you can see exactly what it would show in your environment.”
Lines that land
“We can add it straight alongside what you're already taking — it sits naturally next to Connectivity, Mobile or BADR.”
“It's fast to deploy, easy to manage day to day, and it supports Cyber Essentials compliance — so you get security and compliance sorted in one go.”
“Are your team using tools like ChatGPT, Dropbox or personal Google accounts for work? Most businesses on Microsoft 365 have zero visibility into that — which is a real compliance and data risk.”
“Cloud Threat Protect gives you full visibility and control over cloud and AI app usage — without the cost or complexity of a managed security service.”
Ready for the pushback?
Six answers to the objections you'll hear most, including the big one: “we already have Endpoint Threat Protect.”